Definition
of MIS
MIS is closely associated with technological. MIS using
information technology as a tool of data processing, speed of data processing
depends on the technology and the credibility of its users. This will
facilitate companies in making decisions that positively impact on the
continuity of the company and to achieve company goals effectively and
efficiently.
A management information
system (MIS) provides information that is needed to manage
organizations efficiently and effectively. Management information
systems involve three primary resources: people, technology, and information or
decision making.
Simple Example of MIS in Daily Life
Nowadays in global era we can find the
application of MIS in many aspect. For example in process of borrowing books at
the library, the first is make library card or use KTM (Student Identity Card)
then registration, after that we can borrow which books we need. And when we use ATM or we
use internet banking to pay school. Those are actually computer based. Another
example of MIS is using Database
marketing– Data-base marketing may be defined as a
computerized technique that compiles, sorts, and stores relevant information
about customers and potential customers.
1. It creates a bank of information about individual customers.
2. It uses that information to analyze buying and inquiry patterns, thereby creating the ability to target goods and services more accurately.
3. It can be used to promote the benefits of brand loyalty to customers at risk from competition.
2. It uses that information to analyze buying and inquiry patterns, thereby creating the ability to target goods and services more accurately.
3. It can be used to promote the benefits of brand loyalty to customers at risk from competition.
Example of MIS in Worldwide
In Worldwide, millions of organizations now use some form of
MIS. Progressive firms (and divisions within the same firm) are transmitting
and sharing marketing information with each other-quickly and inexpensively.
One-half of Fortune 1000 companies and one-half of large retailers are actively
engaged in database marketing. These are among the firms with well-structured
marketing information systems:
1. 3M, whose best-known products are Post-it Notes and Scotch
tape, operate in more than 60 countries. It recently introduced a $30 million
online information system and all its senior executives get their information
from the online database.
2. British-based retailer Marks & Spencer uses information
generated from customer credit cards to better tailor its marketing efforts. It
recently revamped its process for supplying products to stores after studying
its customer database.
3. Louise’s Trattoria, a 13-unit chain of Italian restaurants in
Los Angeles, reviewed the information from computer-scanned customer receipts
that were electronically stored in the firm’s data warehouse.
So, now it's better for us to learn how to
realized that there are already implementation of MIS in our daily life and
let’s start to maximize the utilize of it.
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